After the announcement that Apple would be lowering the price of the heavily desired iPhone by $200 two months after its original release for $599, many consumers were not happy. They took their complaints to the head honcho of the company, Steve Jobs. And he did what any other billionaire CEO who manufactures telephones with an audacious $600 price tag that people are willing to stand in line for days on end to obtain -- he gave them back their money.
Wait, what?
Is this not America? Are we not stupid enough to covet a material object to such an idiotic degree that we will sleep on dirty sidewalks only to then shell out 600 goddamn dollars for a cell phone? Will we not brawl shamelessly in Toys-R-Us each holiday season for Furbies and Tickle-Me-Elmo's for children who will not even appreciate them for more than a week? Do we not complain incessantly about the price of gas but continue to purchase Range Rovers and Hummers and Escalades and adorn them with stupid shiny hubcaps that spin, even when the tires have stopped turning?
These are the things that matter to us, and though some may think it's shameful, it's the USA, damnit. And if you were stupid (or is it American?) enough to give Steve Jobs and Apple $600 of your hard earned money for a cell phone, that is the bed you have made for yourself. I would have told you to make yourself comfortable in it. But alas, I guess Steve Jobs knows a little more about business than I do.
I feel that it can be only in America that it is possible to be so misguided, entitled, and impulsive yet still reap the rewards of the prudent. And by "the prudent," I mean the people who will now probably buy the iPhone at it's new price tag of $399.
Wait, what?
1 comment:
That was a good look at our hurry up/instant gratification "keep up with the Jones" society.
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